OzMedia Insider Australian Businesses

THE WORK IS DONE FOR YOU We do all the heavy lifting. The relationship between our team and the merchants is seamless, stress-free and enjoyable. We help you understand what makes a good story and work with you each month to create the “hook” (angle for the media) and then we write the story. Simple! We will send our professional photographer out to your business to take a photo for each month's story too! Learn how easy it is to get PUBLICITY and become a thought leader in your industry with OzMedia Insider. WHY DOES PUBLICITY WORK? BusinessDictionary.com provides a very good definition of publicity: ‘Type of promotion that relies on public relations effect of a news story carried usually free by mass media. The main objective of publicity is not sales promotion but creation of an image through editorial or ‘independent source' commentary…' And therein lies the answer to the question. Publicity works because people receiving the information generally believe it to be researched and therefore, “objective”. The media provides ‘news' and general information that has merit and is of value to its audiences. Otherwise, it would be advertising. Publicity is therefore more impactful than any other type of mass communication because it is independently sourced, at least perceptually, rather than paid for. WHY IS OZMEDIA INSIDER A REVELATION? Not all journalists are the same. But that said, there are many common “annoyances” when it comes to media releases and being contacted by publicists and businesses. We invited a multitude of journalists from many different media outlets (across print and electronic media) to tell us what they hate about conventional press releases and publicity AND we invited them to explain how they like to receive their information. Basically, we wanted to know what we could do, to create a content delivery system that ticked all the boxes for journalists and in doing so, made their lives considerably easier. Unlike any other publicity platform, OzMedia Insider delivers the media content in the format, style and measure, it wants. At the same time, it opens the channels between the merchants themselves, and the media outlets, encouraging them to engage directly. I know right?! This totally goes against the grain of conventional PR practices! WHY WILL OZMEDIA INSIDER BENEFIT YOUR BUSINESS? Simply stated, it will benefit your business for a number of reasons. We do much of the heavy lifting for the media when it comes to content generation. The media is constantly looking for newsworthy content to run. Generally speaking, media outlets like to use more than one source in a story. By bringing together a collection of industry-leading merchants, each of whom is granted ‘category-exclusivity', we create a rich content bank for the media to draw upon. We present the content in a style and format journalists appreciate. We work with our merchants to create newsworthy content that is relevant and interesting to the public. We send each issue of OzMedia Insider to a pre-qualified media database, which is to say, that a great many journalists, relevant to your industry sector, have asked if they can receive OzMedia Insider. We don't charge them either, so it's a pretty attractive offer! Because we give category exclusivity to each merchant, you become the ‘thought leader' (marketing vernacular for “expert”) in your field. And if it isn't enough to get newsworthy content to a heap of journalists, interested in you and your sector, on a monthly basis, in a style and format they love, whereby we make you a thought leader and greatly increase your chances of getting publicity…we do it for a fraction of the cost of a standard monthly retainer fee! DON'T WAIT We truly do offer category exclusivity and one of your competitors will grab it if you don't.